Oct 262012

Today, were talking about Apple’s new mobile phone: the iPhone. Actually it’s a combination of phone, iPod and internet browser all rolled into one gadget. We’ll be looking at the hype – or massive publicity – surrounding the launch of the iPhone and taking a closer look at the marketing vocabulary we use to describe product launches and the retail market.

[audio:http://media.libsyn.com/media/bizpod/BEPNews011-iPhone.mp3|titles=BEN – iPhone Launch]

Click here for the Transcript and the Vocabolary

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