Oct 252012

A:  Would you mind helping me with a tv commercial for a new expensive anti-aging cream?

B:  Who are we targeting?

A:  Wealthy housewives in their late 20′s and early 30′s.

B:  What angle are you going for?

A:  I was thinking about making the woman feel self-conscious about looking older, and then showing that our product would make them feel young again.

B:  Ok.  What about also making them feel that the reason their husband hasn’t been spending as much time with them as before is that their skin is looking older?

A:  Perfect!

Phrases and Vocabulary used:

Anti-aging cream – This is a type of skin cream that keeps your skin looking young

Targeting – Advertisers need to choose a group of people they are “targeting”.  This means the type of people that are expected to buy the product.

Angle – The “angle” is the strategy or the way of getting the message across in a commercial.

Self-conscious – This is a feeling of thinking too much about what other people think of you.  For example, if you were wearing a white shirt and you spilled your lunch all over your shirt and had to walk around like that for the rest of the day, you would probably feel quite self conscious.

Why target those woman?
– rich, money to spend, care about looks,

Why this angle?
– those woman are starting to look older, want to please husband, not comfortable feeling unattractive

Green Tea

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