Oct 252012

It’s time for Anna to develop Tip Top Trading’s European marketing strategy but where should she begin? Her boss, Paul, doesn’t have a clue so it’s down to Anna to work out what to do. Listen in to find out what her plan is.

This programme focuses on what to say when you need to develop a strategy for your business.

Phrases from the programme:
We’ve got to compete on price
We need to price our rivals out of the market
We need to corner the market
We need to build good relationships with our customers.

English at Work 31 – Sign on the dotted line Transcript Video


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Source: BBC Learning English

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