Jan 022013

In this episode of the English at Work: Language for making an ‘elevator pitch’.

At Tip Top Trading, the company’s computer system has been fixed and Anna seems to have found a new friend in the IT support man. But her main concern now is pitching her new idea for a plastic aubergine, to Paul the boss.

English at Work 45 – The Plastic Aubergine Transcript Video


This week’s programme focuses on the language that you might use when you have limited time to pitch a new idea, perhaps in a lift or elevator.

Phrases from the programme:

We’ve come up with an exciting new product.
This fantastic product will be a great addition to table decorations in the cafe and restaurant market.
We can increase efficiency but maintain quality.
By my calculations, we can increase profits by 20%.
I’m confident this new product will be a huge success.

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