Apr 242013
 

This Freakonomics Radio on Marketplace podcast: The gist: the annual NCAA basketball tournament grabs a lot of eyeballs, but turning them into dollars hasn’t always been easy — even when the “talent” is playing for free.

Last year, March Madness reportedly earned its highest TV ratings in 18 years. This year’s Super Bowl, meanwhile, was the third most-watched broadcast in TV history (behind two earlier Super Bowls), despite (or because of?) an electrical blackout. Interestingly — to me, at least — these two premier TV sporting events are sold very differently: the Super Bowl rotates annually among one of three networks while the NCAA is in the midst of a 14-year contract with CBS and Turner Sports. How does that difference affect ad revenue?

Transcript:

Kai RYSSDAL: Time now for a little Freakonomics Radio. It’s that moment in the broadcast every couple of weeks we talk to Stephen Dubner, the co-author of the books and the blog of the same name. It is, yes, yes, it is the hidden side of everything. Dubner, good to have you back.

Stephen J. DUBNER: Hey Kai, great to be back. Are you a big college basketball fan?

RYSSDAL: You know, medium-ish. I tune in for the tournament.

 

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Source: Freakonomics

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