Apr 242013
 

This Freakonomics Radio on Marketplace podcast: So when is a negative a positive? When the negative is feedback. We focus on a clever research project by Ayelet Fishbach of the University of Chicago and Stacey Finkelstein at Columbia. It argues that positive feedback certainly has its role — especially when someone isn’t yet fully invested in a new project or job — but if it’s improvement you’re after, then going negative is where it’s at:

FISHBACH: The more a person is committed to a goal — and by that I mean the more someone thinks that they absolutely have to do it, they like doing it, it’s important for them to do it — the more negative compared with positive feedback will be efficient.

Transcript:

Kai RYSSDAL: Time now for a little Freakonomics Radio, that moment every couple of weeks we talk to Stephen Dubner, the coauthor of the books and the blog, it is the…Here we go. Time now for a little Freakonomics Radio. It’s that moment every couple of weeks we talk to Stephen Dubner, the coauthor of the books and the blog of the same name. The hidden side of everything is what he does. Dubner, welcome back.

 

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Source: Freakonomics

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