Oct 182014
 

Until recently, tiny Norway (population 5 million) has been the second largest market for Teslas (after the U.S.). Earlier this year, Tesla’s Model S became the best-selling car in the country ever for a one-month period. Not bad for a luxury electric vehicle whose base price in Norway is over $100,000. What’s behind this Tesla boom?
That’s the question we try to answer in this episode of Freakonomics Radio. It’s called “How Can Tiny Norway Afford to Buy So Many Teslas?”

 

Transcript:

Stephen J. DUBNER: As you likely know, the American automobile company Tesla makes some of the most desirable–and expensive–electric cars in the world. The company is currently valued at roughly $31 billion. Compare that to the $55 billion market cap of the Ford Motor Company.Tesla, however, last year sold fewer than 25,000 cars while Ford sells more than 6 million vehicles a year, or roughly 240 vehicles for every single Tesla. Tesla currently has just one vehicle in production, the Model S luxury sedan. In the U.S. the starting price is a bit more than $70,000.Americans buy more Model S’s than anyone, which isn’t very surprising. But which country do you think has routinely been coming in second?

 

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